The role of corporate branding in Serbian mobile phone operator market

dc.contributor.authorVanka, Gajo
dc.date.accessioned2021-06-28T11:16:52Z
dc.date.available2021-06-28T11:16:52Z
dc.date.issued2009-12-30
dc.description.abstractThis research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.  en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 3 No. 5-6 (2009) ,
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2009/5-6/24
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue5-6
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317937en
dc.identifier.volume3
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/7582
dc.rights.accessOpen Access
dc.rights.ownerUniversity of Debrecen, Faculty of Economics and Business, Hungary
dc.subjectCorporate brandingen
dc.subjectServices & Qualityen
dc.subjectLoyalty & Trusten
dc.subjectPriceen
dc.subjectSwitching and Mobile Network service providersen
dc.titleThe role of corporate branding in Serbian mobile phone operator marketen
dc.typefolyóiratcikkhu
dc.typearticleen
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