Technology allowed the emergence of a fairly new type of entertainment medium: The video game. Although they incorporate aspects from different types of media, they are fundamentally distinct in how they affect the players. In my thesis, I will present how video games can create a link with the players on an emotional level. The observation points are as followed: Music and sound, Immersion, NPCs and Avatar. These categories often intertwine, so several aspects may appear in other sections, where they are relevant. This is especially true for Immersion since it plays a role in the ultimate attachment toward the games and contributes to the flow experience. Methodically, I will use pieces of research and relevant books. I argue that video games as entertainment media are more effective in creating a bond between the games and the players, and it can be achieved through careful game design.