Analysis of Project Management Methods in a Chosen Company: Nike

Abstract

This thesis explores how Nike uses project management to stay competitive. Good project management helps Nike innovate, satisfy customers, and grow. Nike uses methods like Agile, Lean, and Design Thinking in its projects. These help in creating new products, improving supply chains, and going digital. The study aims to understand how these methods support Nike’s success. It also looks at how other companies might learn from Nike’s approach.