Analysis of E-commerce In Small and Medium Sized Businesses
| dc.contributor.advisor | Vida, Viktória | |
| dc.contributor.author | Elghor, Iman | |
| dc.contributor.department | DE--Gazdaságtudományi Kar | |
| dc.date.accessioned | 2025-12-18T14:02:47Z | |
| dc.date.available | 2025-12-18T14:02:47Z | |
| dc.date.created | 2025-10-27 | |
| dc.description.abstract | This thesis investigates the competitiveness and performance of small and medium-sized enterprises (SMEs) in Morocco and Hungary with respect to e-commerce. It examines how digital technology and internet platforms have transformed traditional business procedures, opening up new markets and boosting efficiency for SMEs.The study compares the two nations' levels of e-commerce adoption, public support, and digital readiness using secondary data. The results demonstrate that Moroccan SMEs are advancing more quickly as a result of government initiatives and mobile access, whereas Hungarian SMEs gain from improved digital infrastructure and integration. The study identifies important obstacles, such as a lack of funding and digital proficiency, and offers suggestions to improve e-commerce involvement in both situations. | |
| dc.description.course | business administration and management | |
| dc.description.degree | BSc/BA | |
| dc.format.extent | 68 | |
| dc.identifier.uri | https://hdl.handle.net/2437/401073 | |
| dc.language.iso | en | |
| dc.rights.info | Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében. | |
| dc.subject | e-commerce | |
| dc.subject | online business | |
| dc.subject | business performance | |
| dc.subject | digital marketing | |
| dc.subject | financial performance | |
| dc.subject | digital economy | |
| dc.subject | emerging markets | |
| dc.subject | morocco | |
| dc.subject | hungary | |
| dc.subject.dspace | Economics | |
| dc.title | Analysis of E-commerce In Small and Medium Sized Businesses | |
| dc.title.translated | Az e-kereskedelem elemzese a kis- és középvállalkozásokban |
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