Analyzing Consumer Behaviors and Decision-Making Processes in Response to Food Labels.

Abstract

This thesis explores the influence of food labels on consumer behavior and decision-making, particularly as health-conscious and ethically aware consumption trends grow. It aims to understand how different label components, such as nutritional information, health claims, and environmental labels, impact consumers' choices and which elements carry the most weight in their decisions. The study also examines demographic factors, including age, gender, and income, in label interpretation, as well as the role of government regulations in shaping consumer trust. Using an online survey with over 200 participants, the study analyzed label-related actions across demographic groups through statistical methods like Chi-square and ANOVA tests. The thesis put forward emphasizes the potential of clear, accessible, and trustworthy food labelling to impact consumer choices positively. This can benefit both individuals and society.