Analysis of E-commerce of Small and Medium enterprises

A tétel rövid nézete
dc.contributor.advisorGál, Tímea
dc.contributor.authorOhemeng , Maame
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2025-12-18T13:56:16Z
dc.date.available2025-12-18T13:56:16Z
dc.date.created2025-05-05
dc.description.abstractThis thesis analyzes e-commerce strategies of traditional and digital-first SMEs, using case studies like Librairie Mollat, Midwest Furniture Co., Gymshark, and Tokopedia to explore how typological differences shape digital adoption and competitive outcomes. Traditional SMEs adopt e-commerce reactively, constrained by legacy systems and cultural resistance, while digital-first SMEs leverage agile, platform-native designs for innovation and scalability. Applying Diffusion of Innovation, Technology-Organization-Environment, and Resource-Based View frameworks, it identifies technological hesitation, resource scarcity, and customer-centricity as key strategic themes. The findings reveal a digital maturity gap, with traditional firms needing cultural and infrastructural support to scale, while digital-first firms excel through data-driven innovation. The study advocates tailored policy interventions to enhance SME competitiveness in the digital economy, contributing to academic and practical discourse.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent58
dc.identifier.urihttps://hdl.handle.net/2437/401055
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectSME typologies
dc.subjectDigital transformation
dc.subjectE-commerce strategies
dc.subject.dspaceEconomics
dc.titleAnalysis of E-commerce of Small and Medium enterprises
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