Analysis of E-commerce of Small and Medium enterprises
| dc.contributor.advisor | Gál, Tímea | |
| dc.contributor.author | Ohemeng , Maame | |
| dc.contributor.department | DE--Gazdaságtudományi Kar | |
| dc.date.accessioned | 2025-12-18T13:56:16Z | |
| dc.date.available | 2025-12-18T13:56:16Z | |
| dc.date.created | 2025-05-05 | |
| dc.description.abstract | This thesis analyzes e-commerce strategies of traditional and digital-first SMEs, using case studies like Librairie Mollat, Midwest Furniture Co., Gymshark, and Tokopedia to explore how typological differences shape digital adoption and competitive outcomes. Traditional SMEs adopt e-commerce reactively, constrained by legacy systems and cultural resistance, while digital-first SMEs leverage agile, platform-native designs for innovation and scalability. Applying Diffusion of Innovation, Technology-Organization-Environment, and Resource-Based View frameworks, it identifies technological hesitation, resource scarcity, and customer-centricity as key strategic themes. The findings reveal a digital maturity gap, with traditional firms needing cultural and infrastructural support to scale, while digital-first firms excel through data-driven innovation. The study advocates tailored policy interventions to enhance SME competitiveness in the digital economy, contributing to academic and practical discourse. | |
| dc.description.course | Business Administration and Management | |
| dc.description.degree | BSc/BA | |
| dc.format.extent | 58 | |
| dc.identifier.uri | https://hdl.handle.net/2437/401055 | |
| dc.language.iso | en | |
| dc.rights.info | Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében. | |
| dc.subject | SME typologies | |
| dc.subject | Digital transformation | |
| dc.subject | E-commerce strategies | |
| dc.subject.dspace | Economics | |
| dc.title | Analysis of E-commerce of Small and Medium enterprises |
Fájlok
Eredeti köteg (ORIGINAL bundle)
1 - 2 (Összesen 2)
Nincs kép
- Név:
- Declaration for Thesis.pdf
- Méret:
- 584.83 KB
- Formátum:
- Adobe Portable Document Format
- Leírás:
- declaration
Nincs kép
- Név:
- Final_thesis_Analysis of E-commerce of SMEs.pdf
- Méret:
- 1.08 MB
- Formátum:
- Adobe Portable Document Format
- Leírás:
- thesis
Engedélyek köteg
1 - 1 (Összesen 1)
Nincs kép
- Név:
- license.txt
- Méret:
- 1.86 KB
- Formátum:
- Item-specific license agreed upon to submission
- Leírás: