Ecuador is the top exporter since it is responsible for one-quarter of the world banana exportation. It represents 22% of total world exports, 27% of total agricultural exports in the country and 8% of the value of all exports (including oil). The European Union (EU) is the largest banana importer globally with an estimated volume share of 33%. The main aim of this work was to characterize the Ecuadorian banana chain value (BVC) and the exportation to the EU market. In Ecuador, approximately 78% of the banana producers are small companies, by adding the medium ones 95.6% is reached. The largest importer of Ecuadorian banana is the European Union (28.9%)