The Management Strategy of Luxury Brands Through ‘Green’ Concept

Abstract

The Earth as a whole has set its sights on achieving sustainable development. The lives of future generations are put in jeopardy when rapid economic and population growth is pursued without regard for the environment. This thesis aimed to research further about this topic in order to observe and analyze the strategy in sustainability in three dimensions as well as the SWOT analysis of the well-known luxury brand and identify which one is the most effective. We, humankind literally have to realize that we can no longer ignore the issues especially the producers and designers. To point out the problem and how the brand adapt to it will clarify our curiosity of the solutions.