Theses (GTK)

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https://hdl.handle.net/2437/200281

Böngészés

Theses (GTK) Szerző szerinti böngészés "Abdullahi, Yetunde Sifau"

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    Impact of Social media on consumer buying behavior
    Abdullahi, Yetunde Sifau; Kiss, Marietta; DE--Gazdaságtudományi Kar
    The structure of this writing lies on the literature of online networking and the consumer on how individuals seek out and process the information on social media before a purchase, taking into consideration past studies identifying with social networking and promotion. A survey was conducted to understand the consumers use of this tool by taking different people from different genders, ages and backgrounds into account and analysing the descriptive statistics of the results.