(2013-05-27T10:04:20Z) Abuczki, Ágnes; Furkó, Péter; DE--TEK--Bölcsészettudományi Kar
In my thesis I would like to find answers to these and some other related
questions as far as the English language is concerned. Obviously, the main inspiration
and key theme of my thesis is the issue of consumerism, to be precise, the discourses (advertisements, clashing news reports) and counter-discourses (revealing articles,
alternative advertising campaigns) of consumerism.
The purpose of my thesis is to analyse ads and news reports as discourses. As
discourse analysis is not concerned with language alone, I will examine the context of
the discourses as well, who is communicating with whom and why, in what kind of
society and situation, and through what medium.