Szerző szerinti böngészés "Yuxi, Yang"

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    The impact of online travel platforms on Chinese people's travel decisions —A case study of Ctrip
    Yuxi, Yang; Gál, Tímea; DE--Gazdaságtudományi Kar
    This paper aims to examine the influence of online travel platforms on the travel decisions of Chinese tourists, using Ctrip as a case study to investigate how such platforms affect travel choices. Analyzing the impact of online platforms on travel decision-making holds substantial importance, both theoretically and practically.The study seeks to expand and refine the existing theoretical frameworks that explain tourism decision-making.