The impact of online travel platforms on Chinese people's travel decisions —A case study of Ctrip

Abstract

This paper aims to examine the influence of online travel platforms on the travel decisions of Chinese tourists, using Ctrip as a case study to investigate how such platforms affect travel choices. Analyzing the impact of online platforms on travel decision-making holds substantial importance, both theoretically and practically.The study seeks to expand and refine the existing theoretical frameworks that explain tourism decision-making.