In this thesis, my focus was on website optimization through research and I acted upon what present-day e-commerce giants (Amazon, Ebay, Asos, Tesco, Apple, Samsung, etc) are doing right. This approach provides a guideline for website enthusiasts and designers. Many successful e-commerce sites take every aspect of their online store’s presence and structure very seriously. They believe that without customers patronizing their site, they would not be successful. They also structure the store in such a way that its contents are strategically placed so they can easily be found. They believe that navigation within the site should be less tasking, therefore they prefer the use of keywords so that if products are to be searched for within the site, they can easily be found.