Businesses need to keep growing sustainably, although there are many options available to achieve growth, franchising has been a very successful business growth model. It has been used successfully in the fast food industry, and in real estate. Companies in retail and service industry have used it to proliferate their operations. Entrepreneurs in need of capital, but with viable ideas use it as a platform to create a working relationship with entrepreneur who have capital, but lack viable ideas. This successful business relationship is known as franchising.