The impact of information technology on marketing planning organization
| dc.contributor.advisor | Fazekas, Gábor | |
| dc.contributor.author | Odeyingbo, Olushola | |
| dc.contributor.department | DE--TEK--Informatikai Kar | hu_HU |
| dc.date.accessioned | 2013-04-29T08:27:12Z | |
| dc.date.available | 2013-04-29T08:27:12Z | |
| dc.date.created | 2013 | |
| dc.date.issued | 2013-04-29T08:27:12Z | |
| dc.description.abstract | This Project is based on the method of solving problems in Marketing Companies using Computers. The conventional way of marketing in the past was very monotonous in the sense that marketing activities were being carried out by word of mouth. However, this electronic ways of marketing (Marketing Planning) has in turn made all these challenges a reverse case in marketing system through the help of a choice application. This study considered the use of “new trend” in marketing activities. It works by the means of accelerating development media. These media is carried out through the use of prints, radio, television, telephone, electronic and the internet. Advertising and Research is now made worldwide through the use of (MCC) Marketing Communication Company. | hu_HU |
| dc.description.course | Computer and Information Technology | hu_HU |
| dc.description.degree | MSc/MA | hu_HU |
| dc.format.extent | 51 | hu_HU |
| dc.identifier.uri | http://hdl.handle.net/2437/166083 | |
| dc.language.iso | en_US | hu_HU |
| dc.subject | The impact of IT | hu_HU |
| dc.subject.dspace | DEENK Témalista::Informatika::Alkalmazott matematika | hu_HU |
| dc.title | The impact of information technology on marketing planning organization | hu_HU |