Consumer Evaluation for Jewelry Industry

A tétel rövid nézete
dc.contributor.advisorKun, András István
dc.contributor.authorShirmohammadi, Elham
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2015-04-30T12:14:56Z
dc.date.available2015-04-30T12:14:56Z
dc.date.created2015-04-30
dc.description.abstractThis study presents not only means of jewelry but also the jewelry industry around the world. We also discuss about consumers making decision for purchasing on the basis of evaluation of product, knowledge about product and the product attribute .one of main point of this study to talk about consumers choice and type of the evaluative criteria used by people while buying a piece of precious jewelry. We also talk about brand consciousness and brand familiarity, product category knowledge. It also describe consumers’ preference might be related to nature of the product. It also discusses to evaluate the practical applicability in the fields of attribute evaluation, brand familiarity, shopping orientation, Cue utilization, consumer expertise and general consumer behavior.hu_HU
dc.description.courseInternational Economy and Businesshu_HU
dc.description.degreeMSc/MAhu_HU
dc.format.extent42hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/211775
dc.language.isoenhu_HU
dc.subjectconsumer evaluationhu_HU
dc.subjectjewelry industry
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleConsumer Evaluation for Jewelry Industryhu_HU
Fájlok
Gyűjtemények
Theses (GTK)