Corporate strategic planning for an existing business a case study of H&M

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dc.contributor.advisorBittner, Beáta
dc.contributor.authorAlassaf, Ibrahim
dc.contributor.departmentDE--Mezőgazdaság- Élelmiszertudományi és Környezetgazdálkodási Karhu_HU
dc.date.accessioned2020-10-27T14:02:07Z
dc.date.available2020-10-27T14:02:07Z
dc.date.created2020-10-26
dc.description.abstractThe key goal of this report is a critical review of H&M 's business place in order to establish a variety of future, actionable strategies. There is a brief introduction to the brand, including H&M history and context. A summary of the relevant literature on the subject proceeds. Mission and vision, internal audit, a resource-based view, value chains, an External audit, the industrial corporate strategy, the Porter 5-power model and, essentially, all forms of techniques are discussed critically. The main topics of Competitive Research include the following areas: The literature is objectively discussed and compared to offer an impartial review.hu_HU
dc.description.correctorKE
dc.description.courseBusiness Administration and Managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent53hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/297634
dc.language.isoenhu_HU
dc.subjectcorporationhu_HU
dc.subjectstrategic planninghu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Ipari menedzsmenthu_HU
dc.titleCorporate strategic planning for an existing business a case study of H&Mhu_HU
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