Multinational Companies' Marketing Strategies in China - Advantages and Disadvantages of Localization and Standardization

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dc.contributor.advisorDiószeginé Zentay, Éva
dc.contributor.authorLin, Weichen
dc.contributor.departmentDE--Műszaki Kar
dc.date.accessioned2024-06-19T08:26:36Z
dc.date.available2024-06-19T08:26:36Z
dc.date.created2024-06-09
dc.description.abstractAs more multinational corporations engage in business activities in China, it becomes increasingly important for them to adopt strategies that effectively adapt to and integrate into the Chinese market. This paper analyzes the standardization and localization strategies of multinational corporations in China, summarizing numerous case studies of their operations in the country. The goal is to determine the most suitable strategies for the Chinese market by combining the advantages of both standardization and localization strategies while compensating for their respective shortcomings. This provides practical recommendations for multinational corporations operating in China.
dc.description.correctorLB
dc.description.courseEngineering Management
dc.description.degreeMSc/MA
dc.format.extent60
dc.identifier.urihttps://hdl.handle.net/2437/373763
dc.language.isoen
dc.rights.accessHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectMarketing Strategy
dc.subjectChina
dc.subject.dspaceEconomics::Marketing
dc.titleMultinational Companies' Marketing Strategies in China - Advantages and Disadvantages of Localization and Standardization
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