COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe
| dc.contributor.author | Parwada, C. | |
| dc.date.issued | 2020-07-29 | |
| dc.description.abstract | Coronavirus disease of 2019 (COVID-2019) outbreak resulted to a global health problem. Lockdown was one of the common options suggested to curb the pandemic. Horticultural produces are perishable so delayed post-harvest marketing cause losses. This study aimed at evaluating the marketing of horticultural produces and farmers’ level of preparedness during the COVID-19 lockdown. A self-administered questionnaire was posted online from April 7 to May 7, 2020 the first month of COVID-19 lockdown in Zimbabwe (began on March 30, 2020). The study targeted horticultural farmers around Harare peri-urban and had 300 respondents. Data on sociodemographic, farmers’ behavior, awareness and attitude toward marketing and desire to minimize post-harvest losses was obtained. Frequency counts and percentages were determined. Chi-square tests on independent variables were done to test associations with demographics using SPSS version 8. There were significant (P<0.05) relations between awareness and attitude toward marketing, age and level of education. Demographic variable influenced the famers’ marketing behavior and attitude during COVID-19 lockdown. Most farmers reported highest (>35%) produce sale leftovers at the markets and spoilage during than prior the COVID-19 lockdown. The lockdown resulted to low sales and most farmers were unprepared for any crisis during the marketing stage of their production. The research contributed to an understanding of how a crisis situation influence marketing of horticultural produce and raises awareness regarding post-harvest losses. A qualitative study is recommended as a follow-up of this work. | en |
| dc.format | application/pdf | |
| dc.identifier.citation | International Journal of Horticultural Science, Vol. 26 (2020) , 38-45. | |
| dc.identifier.doi | https://doi.org/10.31421/IJHS/26/2020/6178 | |
| dc.identifier.eissn | 2676-931X | |
| dc.identifier.issn | 1585-0404 | |
| dc.identifier.jatitle | Int. j. hortic. sci. | |
| dc.identifier.jtitle | International Journal of Horticultural Science | |
| dc.identifier.uri | https://hdl.handle.net/2437/314889 | en |
| dc.identifier.volume | 26 | |
| dc.language | en | |
| dc.relation | https://ojs.lib.unideb.hu/IJHS/article/view/6178 | |
| dc.rights.access | Open Access | |
| dc.rights.owner | International Journal of Horticultural Science | |
| dc.subject | demand | en |
| dc.subject | horticulture | en |
| dc.subject | market accessibility | en |
| dc.subject | marketing | en |
| dc.subject | perishable | en |
| dc.subject | post-harvest losses | en |
| dc.title | COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe | en |
| dc.type | folyóiratcikk | hu |
| dc.type | article | en |
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