Various aspects of consumer behaviour in the sugar and Sugar Substitute market industry

Abstract

This research is done to highlight and evaluate the consumer behaviour in the sugar and the sweetener product market. In this paper I talk about sugar substitutes; including but not limited to sweeteners and as well as get into detailed explaination of the long term side effects that the consumption of excess sugar has on the body. I will also be covering consumers opinions and attitudes towards sugar substitutes based off of a suvery that I conducted in both the UAE and Hungary. This experiment helped me compared the two cultures and how they differ in the use of sugar and sweeteners. Lastly, I also talk about how age and gender also play a role in this social study conducted.