Opportunities and barriers of local products’ sales in rural regions

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dc.contributor.authorBótáné Horváth, Noémi
dc.date.accessioned2021-06-28T10:54:10Z
dc.date.available2021-06-28T10:54:10Z
dc.date.issued2014-04-08
dc.description.abstractNowadays local economy systems are highlighted in the Hungarian, the European and also in the global economy system. Inhabitants and local products, services created by them are the most important elements of local economy systems. Local products are especially important in areas with special conditions, in the underprivileged rural areas. Sales of these products and services on local level and above could give answer to economic and social challenges in these regions. In the same time to become part of the economic system selecting the best marketing channels for these products is very important. In this study, based on a case study in Mezőcsát, possible marketing channels are revealed through quantitative research based on primer and secunder data and SWOT analysis. In the case of Mezőcsát for local sales the best place is the local market, while webshop is the best for sales outside Mezőcsát.en
dc.formatapplication/pdf
dc.identifier.citationActa Agraria Debreceniensis, No. 58 (2014) , 31-37
dc.identifier.doihttps://doi.org/10.34101/actaagrar/58/1969
dc.identifier.issn2416-1640
dc.identifier.issue58
dc.identifier.jatitleActa agrar. Debr.
dc.identifier.jtitleActa Agraria Debreceniensis
dc.identifier.urihttps://hdl.handle.net/2437/315840en
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/actaagrar/article/view/1969
dc.rights.accessOpen Access
dc.subjectsalesen
dc.subjectlocal producten
dc.subjectlocal economyen
dc.subjectruralen
dc.titleOpportunities and barriers of local products’ sales in rural regionsen
dc.typefolyóiratcikkhu
dc.typearticleen
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