Consumer Acceptance of Functional Foods in China

Abstract

This research study assesses the acceptance of functional foods by consumers in China and how demographic factors impact it. It also examines how perceived elements like taste, health benefits, and value for money influence acceptance. The study evaluates the impact of social influence, specifically positive word of mouth, on acceptance. Data was collected through a quantitative survey method. Findings show that age and income level have a significant positive impact on acceptance, while gender does not. Perceived elements and positive word of mouth also have a positive impact on acceptance among Chinese consumers.