Consumer Acceptance of Functional Foods in China

dc.contributor.advisor	Kontor, Enikő
dc.contributor.author	Jiang, zhen
dc.contributor.department	DE--Gazdaságtudományi Kar
dc.date.accessioned	2024-12-20T09:26:33Z
dc.date.available	2024-12-20T09:26:33Z
dc.date.created	2024-10-26
dc.description.abstract	This research study assesses the acceptance of functional foods by consumers in China and how demographic factors impact it. It also examines how perceived elements like taste, health benefits, and value for money influence acceptance. The study evaluates the impact of social influence, specifically positive word of mouth, on acceptance. Data was collected through a quantitative survey method. Findings show that age and income level have a significant positive impact on acceptance, while gender does not. Perceived elements and positive word of mouth also have a positive impact on acceptance among Chinese consumers.
dc.description.course	Commerce and Marketing
dc.description.degree	BSc/BA
dc.format.extent	80 p.
dc.identifier.uri	https://hdl.handle.net/2437/384121
dc.language.iso	en
dc.rights.access	Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subject	Functional food
dc.subject	Acceptance
dc.subject	Health benefits
dc.subject.dspace	Economics
dc.subject.dspace	Economics::Marketing
dc.title	Consumer Acceptance of Functional Foods in China
dc.title.translated	A funkcionális élelmiszerek fogyasztói elfogadottsága Kínában

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