Consumer Behaviour in the Evolution of Food Advertising

dc.contributor.advisorKovacs, Krisztian
dc.contributor.authorHariri, Rand
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.description.abstractThe thesis statement is about the consumer behaviour in the evolution of fodd advertising in Hungary. I analyzed the impacts of food advertisments it has on the conusmers. I linked that by researching and adding to my literature review all what is important to the linkage between the advertisements on the effect it has to the buying habits of the consumers. I collected a data from a questionnaire that I have created in order to have some quantitative and qualitative data to back up my research. Then, I have analyzed the data collected from the answers, in order to link it to my literature review that advertisement really plays a main role in consumer food buying behaviour.
dc.description.courseBusiness Administration and Management
dc.subjectFood Advertising
dc.subjectfood industry
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.titleConsumer Behaviour in the Evolution of Food Advertising
dc.title.subtitleHow the Evolution of Ads Affects Consumer Behaviour in the Food Industry?
dc.title.translatedFogyasztói magatartás az élelmiszerreklámok fejlődésében: Hogyan befolyásolja a reklámok fejlődése a fogyasztói magatartást az élelmiszeriparban?