A new innovation in the market: The Ratatouille Pizza

Abstract

This thesis is about how food innovation works in practice. It was introduced by an example, a pizza, which was invented in France. The thesis introduces the short history of the pizza and how it s transforms from time to time. A market study conducted in Angers, then the concept has been made. The whole innovation process is presented step by step to fulfill all the necessary information how is it works in the food industry.