The Impact of Marketing Strategy on Firm Performance
| dc.contributor.advisor | Kiss, Marietta | |
| dc.contributor.author | Akinyemi, Deborah Moyinoluwa | |
| dc.contributor.department | DE--Gazdaságtudományi Kar | hu_HU |
| dc.date.accessioned | 2016-10-28T06:50:42Z | |
| dc.date.available | 2016-10-28T06:50:42Z | |
| dc.date.created | 2016-10-28 | |
| dc.description.abstract | This study answers the research question "The impact of marketing strategy on firm performance”. The main purpose of this thesis is to get a better understanding of how marketing strategies are used as a tool to advance a firm’s market performance, using Tesco PLC as the major case study. | hu_HU |
| dc.description.course | Business Administration & Management | hu_HU |
| dc.description.degree | BSc/BA | hu_HU |
| dc.format.extent | 56 | hu_HU |
| dc.identifier.uri | http://hdl.handle.net/2437/231388 | |
| dc.language.iso | en | hu_HU |
| dc.subject | Marketing Strategy | hu_HU |
| dc.subject.dspace | DEENK Témalista::Közgazdaságtudomány::Marketing | hu_HU |
| dc.title | The Impact of Marketing Strategy on Firm Performance | hu_HU |
| dc.title.subtitle | Case Study: Tesco PLC | hu_HU |
| dc.title.translated | A Marketingstratégia Hatása a Vállalati Teljesítményre a Tesco PLC Esete. | hu_HU |