Demand for Cserpes' Dairy in Debrecen

A tétel rövid nézete
dc.contributor.advisorKatonáné Kovács, Judit
dc.contributor.authorÖkrös, Lilla Csilla
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2015-01-06T10:52:10Z
dc.date.available2015-01-06T10:52:10Z
dc.date.created2014-11-28
dc.description.abstractMy research is in connection with food industry especially with milk and dairy products by examining a given manufacturer, the Cserpes Sajtműhely Kft and the consumers of its products. My thesis is focusing on consumers’ demand on a special Hungarian dairy brand the Cserpes LLC. I present the Business Model Canvas as a tool of my examination of the selected LLC. Since the product of my analyzed company is milk and dairy products I focused my research in this field. So that is why I examined the real demand for consuming milk and milk products especially from territorial and age view. After that I wanted to know if there is any need or demand for dairies in Hungary, and what is typical for them. Lastly I presented Business Model Canvas through the example of Cserpes LLC. One of my primary search examines the Cserpes LLC from the Supply part of the Business Model Canvas. An other primary research of mine is an own prepared questionnaire, with which I would like to get an answer for my research question if there is a demand for a Cserpes’ Dairy in Debrecen.hu_HU
dc.description.courseVállalkozásfejlesztés MSchu_HU
dc.description.degreeMSc/MAhu_HU
dc.format.extent62hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/203077
dc.language.isoenhu_HU
dc.subjectCserpeshu_HU
dc.subjectmilk barhu_HU
dc.subjectdairyhu_HU
dc.subjectmilkhu_HU
dc.subjectdairy producthu_HU
dc.subjectBusiness Model Canvashu_HU
dc.subjectdemandhu_HU
dc.subjectsupplyhu_HU
dc.subjectDebrecenhu_HU
dc.subjectmilk producthu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleDemand for Cserpes' Dairy in Debrecenhu_HU
Fájlok
Gyűjtemények
Hallgatói dolgozatok (Gazdálkodástudományi Intézet)