The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions

A tétel rövid nézete
dc.contributor.authorTobing, Gulielmus Brahma Rantau Lumban
dc.contributor.authorAdinata, Patrick Vivid
dc.contributor.authorPranatasari, Fransisca Desiana
dc.contributor.authorKristia, Kristia
dc.date.accessioned2024-07-22T20:22:13Z
dc.date.available2024-07-22T20:22:13Z
dc.date.issued2023-09-29
dc.description.abstractBy 2022, Gen Z and millennial consumers dominated Shopee usage in Indonesia. Similar e-commerce platforms are forced to constantly innovate to remain competitive in the market due to increasing competition. Therefore, the primary focus of e-commerce platform development should be on the user interface, user experience design, and promotions that are appealing and easy to access so that potential customers are inclined to repurchase. This research aims to determine the influence of UI design, UX design, and promotions on the repurchase intention of users of the Shopee application. The sampling method used was systematic sampling. Ninety-six respondents are included in the sample. This study uses descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing for data analysis. SPSS Statistics 28.0 was used for data processing. The study found that user interface design, user experience design, and sales promotions statistically impact the repurchase intention of users of the Shopee application. The results demonstrate the effectiveness of repurchase intent in e-commerce.en
dc.description.abstractBy 2022, Gen Z and millennial consumers dominated Shopee usage in Indonesia. Similar e-commerce platforms are forced to constantly innovate to remain competitive in the market due to increasing competition. Therefore, the primary focus of e-commerce platform development should be on the user interface, user experience design, and promotions that are appealing and easy to access so that potential customers are inclined to repurchase. This research aims to determine the influence of UI design, UX design, and promotions on the repurchase intention of users of the Shopee application. The sampling method used was systematic sampling. Ninety-six respondents are included in the sample. This study uses descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing for data analysis. SPSS Statistics 28.0 was used for data processing. The study found that user interface design, user experience design, and sales promotions statistically impact the repurchase intention of users of the Shopee application. The results demonstrate the effectiveness of repurchase intent in e-commerce.hu
dc.formatapplication/pdf
dc.identifier.citationInternational Journal of Engineering and Management Sciences, Vol. 8 No. 3 (2023) , 90-104
dc.identifier.doihttps://doi.org/10.21791/IJEMS.2023.027
dc.identifier.eissn2498-700X
dc.identifier.issue3
dc.identifier.jtitleInternational Journal of Engineering and Management Sciences
dc.identifier.urihttps://hdl.handle.net/2437/376153
dc.identifier.volume8
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/IJEMS/article/view/12424
dc.rights.accessOpen Access
dc.rights.ownerGulielmus Brahma Rantau Lumban Tobing, Patrick Vivid Adinata, Fransisca Desiana Pranatasari, Kristia Kristia
dc.subjectuser interfaceen
dc.subjectuser experienceen
dc.subjectsales promotionen
dc.subjectrepurchase intentionen
dc.subjectuser interfacehu
dc.subjectuser experiencehu
dc.subjectsales promotionhu
dc.subjectrepurchase intentionhu
dc.titleThe Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentionsen
dc.typefolyóiratcikkhu
dc.typearticleen
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