The Impact of Marketing Management and Strategy on a Firm’s Performance

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dc.contributor.advisorKiss, Marietta
dc.contributor.authorEgbara, Ekacharo Otobha
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2017-04-24T06:07:52Z
dc.date.available2017-04-24T06:07:52Z
dc.date.created2017-04-22
dc.description.abstractThe purpose of this research paper is to have a better understanding of how a firm's marketing management and strategy affects its performance. It also explains the basic features of a successful marketing strategy. And finally, a case study of the marketing management and strategy of Ryanair Plc is presented to show how a firm's marketing mangement affects it's performance and how the strategy can be changed if it ceases to effective.hu_HU
dc.description.correctortben
dc.description.courseBusiness Administration and Managementhu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent56hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/238345
dc.language.isoenhu_HU
dc.subjectmanagementhu_HU
dc.subjectmarketinghu_HU
dc.subjectstrategyhu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleThe Impact of Marketing Management and Strategy on a Firm’s Performancehu_HU
dc.title.translatedA Marketingmenedzsment es a Stratégia Hatása a Vállalati Teljesítményrehu_HU
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