Comparison of International Market Entry Path for Electric Vehicles  —BYD and TESLA

dc.contributor.advisor	Oláh, Tamás
dc.contributor.author	Xu, Gengming
dc.contributor.department	DE--Gazdaságtudományi Kar
dc.date.accessioned	2025-12-18T13:46:51Z
dc.date.available	2025-12-18T13:46:51Z
dc.date.created	2025-10-28
dc.description.abstract	This paper's topic closely follows the current international development trend of the new energy vehicle industry, taking BYD's entry into the Hungarian electric vehicle market as the research background. Using multi-dimensional analytical frameworks such as PESTEL and SWOT. Conducts a systematic and in-depth discussion of BYD's external environment and internal resources.This paper further compares the market entry pattern of BYD with Tesla. Finding out that there are similarities as well as differences between the two firms' strategic orientation, market positioning, as well as operating models.
dc.description.course	Business Administration and Management
dc.description.degree	BSc/BA
dc.format.extent	40p.
dc.identifier.uri	https://hdl.handle.net/2437/400994
dc.language.iso	en
dc.rights.info	Hozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subject	BYD's Internationalization Strategy
dc.subject	Hungarian Electric Vehicle Market
dc.subject	Comprehensive Strategic Analysis
dc.subject.dspace	Economics
dc.title	Comparison of International Market Entry Path for Electric Vehicles —BYD and TESLA
dc.title.translated	Az elektromos járművek nemzetközi piacra lépési útvonalainak összehasonlítása – BYD és TESLA

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