dc.contributor.advisor	Szűcs, Edit Gizella
dc.contributor.author	Hetényi, Gábor
dc.contributor.department	Ihrig Károly gazdálkodás- és szervezéstudományok doktori iskola	hu
dc.date.accessioned	2020-10-10T19:32:18Z
dc.date.available	2020-10-10T19:32:18Z
dc.date.defended	2020-10-27
dc.date.issued	2020	hu
dc.description.abstract	The marketing and sales department plays a critical role in keeping up with the market. The two divisions are of paramount importance for launching and marketing products and services. Accordingly, the leader has a significant influence on the success of the organization from both departments. The effectiveness and quality of working together is a decisive factor that has been negatively impacted by personal, organizational and information deficits, as well as conflicts. Thus, the task of this work was to standardize the points of contact and to explore possible solution keys between the two departments, taking into account the harmonious tasks of employee relations. Not only the most important factors in the management of interfaces, but also the facilitation steps, which include both strategic and organizational responsibilities, have been identified. From the analysis of the questions raised, it can be concluded that regular exchange of information (in any form), more common and interdisciplinary meetings, a clear communication and lively corporate vision contribute positively to the coordination and integration of marketing and sales department, influence. Thus, management's mission is to create a corporate vision as a comprehensive and clearly communicated leadership culture for everyone and thereby enhance the employee's sense of belonging. The employer should support every coordination effort for both departments. Improving the coordination processes in both areas, marketing and sales, has a strategically significant role, as is clearly segregating and assigning the responsibilities of the different departments. Based on all this, it is very important that the corporate profit, which is very important for the employer, is based on the success of integrating these classes, which can be successfully achieved by optimally managing the factors presented in the thesis.	hu_HU
dc.description.corrector	LB
dc.format.extent	124	hu_HU
dc.identifier.uri	http://hdl.handle.net/2437/296611
dc.language.iso	hu	hu_HU
dc.language.iso	en	hu_HU
dc.subject	PLS Modelling	hu_HU
dc.subject	PLS modellezés	hu_HU
dc.subject	cooperation between sales and marketing
dc.subject	értékesítés és marketing együttműködés
dc.subject	critical point
dc.subject	krtikus pont
dc.subject	PMC
dc.subject	NPMC
dc.subject.discipline	Gazdálkodás- és szervezéstudományok	hu
dc.subject.sciencefield	Társadalomtudományok	hu
dc.title	The critical points and success factors for sales and marketing integration	hu_HU
dc.title.translated	A marketing és az érétkesítés integrációjának kritikus pontjai és sikertényezői	hu_HU
dc.type	PhD, doktori értekezés	hu

The critical points and success factors for sales and marketing integration

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