The role of product-related information and factors impacting consumer attitudes during health-conscious food purchase in Hungary

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dc.contributor.authorSoós Gabriella, Biacs Péter Ákos
dc.contributor.authorSoós Gabriella (1975-) (közgazdász, tanár)
dc.contributor.authorBiacs Péter Ákos (1940-) (vegyészmérnök, műszaki doktor, kémiai kandidátus)
dc.contributor.submitterdepIhrig Károly Gazdálkodás- és Szervezéstudományok Doktori Iskola -- 10054
dc.contributor.submitterdepTársadalomtudományi Doktori Tanács
dc.contributor.submitterdepDebreceni Egyetem
dc.contributor.submitterdepBudapesti Corvinus - Egyetem Élelmiszertudományi Kar
dc.date.accessioned2019-02-11T16:03:06Z
dc.date.available2019-02-11T16:03:06Z
dc.date.oa2019-09-16
dc.date.updated2019-02-11T16:03:06Z
dc.description.abstractThe aim of this study is to identify factors impacting consumer attitudes towards the purchase of functional foods, also known as foods with a positive physiological impact on health, in Hungary. Our work also focuses on the volume of information currently available to consumers when making such a choice, and on identifying consumer clusters. Particular attention is paid to the extent to which the available information can impact the respective purchase decision, which channels are used in obtaining such information, and which information is considered reliable or unreliable by shoppers. Based on the results of focus group research, we conducted a questionnaire-based survey (n=502). To reduce the high number and hard-to-interpret attitude variables, a factor analysis was performed, followed by the formation of consumer segments via cluster analysis according to the consumer attitude indicators. These segments were termed Health-conscious consumers, Consumers with limited information, The sceptics and The price conscious, and were characterised according to socio-demographic, behavioural and attitude variables. Then, we sought to identify the sources of information that would best address a given segment, and explored the efficiency of information transfer in the functional food market.
dc.description.correctorLB
dc.identifier.citationStudies in Agricultural Economics. -2018 : 120 (2018), p. 32-40. -
dc.identifier.doi10.7896/j.1716
dc.identifier.opachttp://webpac.lib.unideb.hu:8082/ebib/CorvinaWeb?action=cclfind&resultview=long&ccltext=idno+BIBFORM077040
dc.identifier.urihttp://hdl.handle.net/2437/263671
dc.identifier.urlhttps://doi.org/10.7896/j.1716
dc.languageeng
dc.rights.accessopen access journal
dc.subject.otheridegen nyelvű folyóiratközlemény hazai lapban
dc.subject.otherfunctional food
dc.subject.otherhealthy consumption
dc.subject.otherinformation process
dc.subject.othersegmentation
dc.titleThe role of product-related information and factors impacting consumer attitudes during health-conscious food purchase in Hungary
dc.typefolyóiratcikk
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