Strategic planning of Air Astana Company

A tétel rövid nézete
dc.contributor.advisorMadai, Hajnalka
dc.contributor.authorRakhmetkali, Ayagoz
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2024-06-18T10:30:17Z
dc.date.available2024-06-18T10:30:17Z
dc.date.created2024-04-24
dc.description.abstractThis thesis was produced for the purpose of providing Air Astana with a strategic plan to implement over the upcoming years. Air Astana is the Kazakhstan and Central Asia’s market leader in airline operations, however has faced increasing competition from other low-cost airlines and global situations as Covid-19, Russia’s invasion over Ukraine resulting in loss of profit and network. The report begins by analysing the current internal and external environment of Air Astana. Through strategic evaluation, it has been recommended that Air Astana Group focus on promoting their low-cost service FlyArystan. To fulfil the chosen strategy a number of recommendations were provided.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent58p.
dc.identifier.urihttps://hdl.handle.net/2437/373427
dc.language.isoen
dc.rights.accessHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectStrategic planning
dc.subjectAir Astana
dc.subjectExternal and internal analysis
dc.subject.dspaceEconomics
dc.titleStrategic planning of Air Astana Company
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