English Idioms in the World of Advertising

A tétel rövid nézete
dc.contributor.advisorCserép, Attila
dc.contributor.authorSzilágyi, Zsanett
dc.contributor.departmentDE--TEK--Bölcsészettudományi Karhu_HU
dc.date.accessioned2013-05-23T13:26:47Z
dc.date.available2013-05-23T13:26:47Z
dc.date.created2009-03-31
dc.date.issued2013-05-23T13:26:47Z
dc.description.abstractThe aim of this thesis is to examine the language of advertising and within that the idioms and idiomatic meanings appearing in it. After the study of idioms – which, being a complex linguistic field, needs a deeper look – I will define ads, give a short insight into the history of advertising and explain the controversy about the nature of advertising. Then I will deal with the core topic of this thesis, which is the language of ads and further similarities between the nature of ads and idioms. The thesis will conclude with case studies. With all this I attempt to reveal that, although advertising has a disputed place in society, there is a great need for it to inform people and give hints for socialization primarily with its language, the main force of advertising, to which force many idioms and idiomatic features contribute with their vigorous, expressive nature more strongly than the visual elements.hu_HU
dc.description.courseanglisztikahu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent40hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/169151
dc.language.isoenhu_HU
dc.rights.accessiphu_HU
dc.subjectidiomshu_HU
dc.subjectadvertisinghu_HU
dc.subject.dspaceDEENK Témalista::Nyelvtudomány::Nyelvészethu_HU
dc.titleEnglish Idioms in the World of Advertisinghu_HU
dc.typediplomamunka
Fájlok
Gyűjtemények
Theses (Institute of English and American Studies)