Idioms in advertising

A tétel rövid nézete
dc.contributor.advisorCserép, Attila
dc.contributor.authorTassy, Anita
dc.contributor.departmentDE--TEK--Bölcsészettudományi Karhu_HU
dc.date.accessioned2013-03-20T13:55:40Z
dc.date.available2013-03-20T13:55:40Z
dc.date.created2010-04-13
dc.date.issued2013-03-20T13:55:40Z
dc.description.abstractI attempt to look more closely at how media consultants use parts of speech, how they build something new from something old and conventional. Due to the fact that the idioms which are used in advertising change from generation to generation and altering in meaning ,through the process we can draw a parallel between advertising and our language use. The creativity of those media consultants and through them the advertisements creates a humorous atmosphere, give information about the actual product while attracting people’s attention. Different people interpret the messages differently. My main goal is to prove that we use idioms in our 21st century life more than we would think. It is also imperative to mention that I will not try to classify the advertisements according to theme but to present what kind of idioms are used, whether they contain proverbs or phrasal verbs or whether they are partially changed or simply twisted by the media gurus.hu_HU
dc.description.courseangol nyelv és irodalomhu_HU
dc.description.degreeegyetemihu_HU
dc.format.extent80hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/162101
dc.language.isoenhu_HU
dc.rights.accessiphu_HU
dc.subjectlinguisticshu_HU
dc.subjectidiomshu_HU
dc.subjectadvertisinghu_HU
dc.subject.dspaceDEENK Témalista::Nyelvtudomány::Alkalmazott nyelvészethu_HU
dc.titleIdioms in advertisinghu_HU
dc.typediplomamunka
Fájlok
Gyűjtemények
Theses (Institute of English and American Studies)