The thesis reviews how BTS, the seven member, South-Korean K-pop band, has started to break the cultural barriers down and establish a strong fandom through the use of the innovations of the new media in the United States, their music as well as language and ultimately, how they have been able to entrench themselves in the American pop music culture. This work is divided into three main chapters focusing on various topics separately: cultural diversity, the role of the new media within the music industry and what the phenomenon of what the "artist's persona" entails. The level of success BTS as of 2020 possesses in the United States is examined through the aforementioned aspects. The thesis focuses on the journey of BTS's and what it took to become the "biggest boy-band of the world" and how they have become such successful musicians in the United States. Cultural diversity, the world of K-pop and its features, the journey of BTS (how they were let into the country through the music industry), the innovations and interactivity of the new media (various social media sites), how they can be applied to building a fan-base and why the term “artist’s persona” even exists, have all been thoroughly examined. No other K-pop artist has been able to attain and maintain such achievements in the United States, far from their native land, as BTS and this is why they have been chosen as the focus. It is incredibly difficult to become successful for foreigners in the United States though BTS has shown that it is not impossible for which this thesis serves as a base.