Research on online marketing of health food in China
Absztrakt
As people's living standards continue to increase, their demand for food has changed from eating enough to eating healthily. This research is conducted from the perspective of businesses in to understand the online marketing of health foods. First, the current situation of marketing for health foods is analyzed by comparing traditional marketing with online marketing. Then, questionnaires are used to collect and analyze the information that influences the purchasing of health foods by consumers and their willingness to buy online. Finally, marketing recommendations for food companies are provided.