Research on online marketing of health food in China

A tétel rövid nézete
dc.contributor.advisorSzakály, Zoltán
dc.contributor.authorShi, Rui
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2022-11-02T08:24:38Z
dc.date.available2022-11-02T08:24:38Z
dc.date.created2022-10-23
dc.description.abstractAs people's living standards continue to increase, their demand for food has changed from eating enough to eating healthily. This research is conducted from the perspective of businesses in to understand the online marketing of health foods. First, the current situation of marketing for health foods is analyzed by comparing traditional marketing with online marketing. Then, questionnaires are used to collect and analyze the information that influences the purchasing of health foods by consumers and their willingness to buy online. Finally, marketing recommendations for food companies are provided.
dc.description.courseCommerce and Marketing
dc.description.degreeBSc/BA
dc.format.extent71
dc.identifier.urihttps://hdl.handle.net/2437/338579
dc.language.isoen
dc.subjectConsumer behaviour
dc.subjectOnline marketing
dc.subjectHealthy food
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány::Marketing
dc.titleResearch on online marketing of health food in China
dc.title.translatedOnline marketing kutatás az egészségvédő élelmiszerek körében Kínában
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