The impact of social media influencer marketing on the purchasing decision making of the generation z in the fitness industry: an empirical study of gymshark

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dc.contributor.advisorKiss, Marietta
dc.contributor.authorLajili, Ines
dc.contributor.departmentDE--Gazdaságtudományi Karhu_HU
dc.date.accessioned2022-04-26T05:42:55Z
dc.date.available2022-04-26T05:42:55Z
dc.date.created2022-04-22
dc.description.abstractThe thesis research contributes to the influencer marketing literature by exploring the several factors of social media influencer marketing to ascertain which ones have an influence on the purchasing decision of generation Z in the fitness industry, taking into consideration Gymshark as a brand example.hu_HU
dc.description.correctortben
dc.description.courseCommerce and Marketinghu_HU
dc.description.degreeBSc/BAhu_HU
dc.format.extent71hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/331626
dc.language.isoenhu_HU
dc.subjectFitness industryhu_HU
dc.subjectGeneration Zhu_HU
dc.subjectSocial media influencer marketinghu_HU
dc.subject.dspaceDEENK Témalista::Közgazdaságtudományhu_HU
dc.titleThe impact of social media influencer marketing on the purchasing decision making of the generation z in the fitness industry: an empirical study of gymsharkhu_HU
dc.title.translatedA közösségi média influencermarketing hatása a z generáció vásárlási döntéseire a fitnesziparban: gymshark empirikus tanulmányahu_HU
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