Consumer Behavior Study on Energy Drinks in the Hungarian Market among Z generation

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dc.contributor.advisorKontor, Enikő
dc.contributor.authorKhamees, Adam Abdelrahman Tawfiq
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2025-12-18T13:47:13Z
dc.date.available2025-12-18T13:47:13Z
dc.date.created2025-10-28
dc.description.abstractI chose to investigate energy drink consumption among Hungarian youth due to the growing popularity of these beverages, particularly among adolescents and young adults. As an essential part of modern consumer culture, energy drinks are marketed as products that enhance physical and mental performance, making them especially appealing to young consumers. In Hungary, this consumption trend is alarming, given the health risks associated with these drinks, including caffeine addiction, obesity, and cardiovascular issues. Especially among students the energy drinks consumption has grown a lot to be able to maintain the long late hours of studying. This research is significant as it explores not only the consumption patterns but also the underlying social, cultural, and marketing factors driving these behaviors.
dc.description.courseCommerce and Marketing
dc.description.degreeBSc/BA
dc.format.extent51
dc.identifier.urihttps://hdl.handle.net/2437/400998
dc.language.isoen
dc.rights.infoHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectConsumer Behaviour
dc.subjectEnergy Drinks
dc.subjectConsumption
dc.subjectStudents
dc.subject.dspaceEconomics
dc.titleConsumer Behavior Study on Energy Drinks in the Hungarian Market among Z generation
dc.title.translatedAz energiaitalokkal kapcsolatos fogyasztói magatartás vizsgálata a magyar piacon a Z generáció körében
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