I chose to investigate energy drink consumption among Hungarian youth due to the growing popularity of these beverages, particularly among adolescents and young adults. As an essential part of modern consumer culture, energy drinks are marketed as products that enhance physical and mental performance, making them especially appealing to young consumers. In Hungary, this consumption trend is alarming, given the health risks associated with these drinks, including caffeine addiction, obesity, and cardiovascular issues. Especially among students the energy drinks consumption has grown a lot to be able to maintain the long late hours of studying. This research is significant as it explores not only the consumption patterns but also the underlying social, cultural, and marketing factors driving these behaviors.