Digital Marketing Opportunities in The Book Industry

Abstract

The research analyses the digital transformation in the book industry as the scope of creative industries. It further explores the current state of the book industry and book consumption in the digital era. Laverages the power of social media tools as a dominant communication in marketing 4.0 generation. The aims are to identify consumer behavior in the book consumption and market opportunities. Highlight the importance of social reckoning in the digitalization era.