Digital Marketing Opportunities in The Book Industry

A tétel rövid nézete
dc.contributor.advisorFehér, András
dc.contributor.authorRustandie, Adreaningsih
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2023-04-27T07:14:13Z
dc.date.available2023-04-27T07:14:13Z
dc.date.created2023-04-19
dc.description.abstractThe research analyses the digital transformation in the book industry as the scope of creative industries. It further explores the current state of the book industry and book consumption in the digital era. Laverages the power of social media tools as a dominant communication in marketing 4.0 generation. The aims are to identify consumer behavior in the book consumption and market opportunities. Highlight the importance of social reckoning in the digitalization era.
dc.description.courseCommerce and Marketing
dc.description.degreeBSc/BA
dc.format.extent56
dc.identifier.urihttps://hdl.handle.net/2437/351022
dc.language.isoen
dc.subjectBook
dc.subjectDigital
dc.subjectMarketing
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.titleDigital Marketing Opportunities in The Book Industry
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