This thesis explores the increasing impact of advertising on social media (SMM) on performance, growth and strategic development of small and medium sized organizations (SME). When virtual systems continue to reshape the manner, corporations have interaction with consumers, SMBS meets each opportunity and challenges in powerful social media equipment. The important goal of the research is to apprehend how different SMM strategies affect branding, customer dedication and investment returns (ROI) inside the SMB context.The study concludes that marketing on social media provides clear benefits for small and medium sized businesses, but success depends on strategic alignment, even execution and capacity building. Practical steps consist of committing to a content plan, outsourcing of digital tasks when it makes feel, and maintaining up with platform updates and traits.