Establishment the strategy of the food retail companies

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dc.contributor.authorHegedűs, László
dc.date.accessioned2021-06-28T10:56:56Z
dc.date.available2021-06-28T10:56:56Z
dc.date.issued2010-12-15
dc.description.abstractIn this article I have reviewed the SWOT analysis of the two company-group, such as the Hungarian SME and the multinational company. In this frame we have got ready the so called cross-table of the two company-group. These cross-tables have showed, which opportunities they can exploit on the base of their strengths, and which threats will be intensified by their weaknesses. On the base of these results we have found out, that the SME’s realize defensive strategy, while the multinational companies realize outbreaking strategy.en
dc.formatapplication/pdf
dc.identifier.citationActa Agraria Debreceniensis, No. 41 (2010) , 53-58
dc.identifier.doihttps://doi.org/10.34101/actaagrar/41/2680
dc.identifier.issn2416-1640
dc.identifier.issue41
dc.identifier.jatitleActa agrar. Debr.
dc.identifier.jtitleActa Agraria Debreceniensis
dc.identifier.urihttps://hdl.handle.net/2437/316318en
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/actaagrar/article/view/2680
dc.rights.accessOpen Access
dc.subjectfood retail trade in Hungaryen
dc.subjectSMEen
dc.subjectmultinational companyen
dc.subjectSWOT-analysisen
dc.subjectstrategyen
dc.titleEstablishment the strategy of the food retail companiesen
dc.typefolyóiratcikkhu
dc.typearticleen
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