Establishment the strategy of the food retail companies

A tétel rövid nézete
dc.creatorHegedűs, László
dc.date2010-12-15
dc.date.accessioned2021-06-28T10:56:56Z
dc.date.available2021-06-28T10:56:56Z
dc.descriptionIn this article I have reviewed the SWOT analysis of the two company-group, such as the Hungarian SME and the multinational company. In this frame we have got ready the so called cross-table of the two company-group. These cross-tables have showed, which opportunities they can exploit on the base of their strengths, and which threats will be intensified by their weaknesses. On the base of these results we have found out, that the SME’s realize defensive strategy, while the multinational companies realize outbreaking strategy.
dc.formatapplication/pdf
dc.identifierhttps://ojs.lib.unideb.hu/actaagrar/article/view/2680
dc.identifier10.34101/actaagrar/41/2680
dc.identifier.urihttp://hdl.handle.net/2437/316318
dc.languageeng
dc.publisherFaculty of Agricultural and Food Sciences and Enviromental Management of the Debrecen University, Debrecen.
dc.relationhttps://ojs.lib.unideb.hu/actaagrar/article/view/2680/2692
dc.sourceActa Agraria Debreceniensis; No. 41 (2010); 53-58
dc.source2416-1640
dc.source1587-1282
dc.subjectfood retail trade in Hungary
dc.subjectSME
dc.subjectmultinational company
dc.subjectSWOT-analysis
dc.subjectstrategy
dc.titleEstablishment the strategy of the food retail companies
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Article
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Acta Agraria Debreceniensis