An Analysis of the Effects of Consumerism in U.S. Society within the Framework of the Development and Marketing Strategies of the Coca-Cola Company and McDonald's

Abstract

The thesis deals with the general issues, features and effects of consumer society on present day USA with a look on a brief history and marketing strategies of two popular companies (McDonald's and Coca-Cola). I also I also examined the Amish society in the U.S., who rejects modern conveniences.