An Analysis of the Effects of Consumerism in U.S. Society within the Framework of the Development and Marketing Strategies of the Coca-Cola Company and McDonald's

A tétel rövid nézete
dc.contributor.advisorMathey, Éva
dc.contributor.authorCsákó, Petra
dc.contributor.departmentDE--TEK--Bölcsészettudományi Karhu_HU
dc.date.accessioned2013-02-18T15:04:30Z
dc.date.available2013-02-18T15:04:30Z
dc.date.created2011-04-15
dc.date.issued2013-02-18T15:04:30Z
dc.description.abstractThe thesis deals with the general issues, features and effects of consumer society on present day USA with a look on a brief history and marketing strategies of two popular companies (McDonald's and Coca-Cola). I also I also examined the Amish society in the U.S., who rejects modern conveniences.hu_HU
dc.description.courseangol nyelv és irodalomhu_HU
dc.description.degreeegyetemihu_HU
dc.format.extent55hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/160062
dc.language.isoenhu_HU
dc.rights.accessiphu_HU
dc.subjectconsumer societyhu_HU
dc.subjectamishhu_HU
dc.subject.dspaceDEENK Témalista::Társadalomtudományok::Szociológiahu_HU
dc.titleAn Analysis of the Effects of Consumerism in U.S. Society within the Framework of the Development and Marketing Strategies of the Coca-Cola Company and McDonald'shu_HU
dc.typediplomamunka
Fájlok
Gyűjtemények
Theses (Institute of English and American Studies)