Analysis of Project Management Method in a BMW

Abstract

This thesis examines BMW Group's project management, assesses their effectiveness in achieving business goals, and suggests adaptations in response to industry trends and technology. It also compares BMW's marketing approaches to its competitors and recommends a new strategy based on the findings. The study aims to enhance understanding of project management in the automotive industry and offers practical advice to improve BMW Group's marketing performance in the face of competitive challenges and changing market dynamics.