Analysis of Project Management Method in a BMW

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dc.contributor.advisorVida, Viktória
dc.contributor.authorKhan, Muhammad Tashfeen
dc.contributor.departmentDE--Gazdaságtudományi Kar
dc.date.accessioned2023-12-14T12:39:37Z
dc.date.available2023-12-14T12:39:37Z
dc.date.created2023-10-19
dc.description.abstractThis thesis examines BMW Group's project management, assesses their effectiveness in achieving business goals, and suggests adaptations in response to industry trends and technology. It also compares BMW's marketing approaches to its competitors and recommends a new strategy based on the findings. The study aims to enhance understanding of project management in the automotive industry and offers practical advice to improve BMW Group's marketing performance in the face of competitive challenges and changing market dynamics.
dc.description.courseBusiness Administration and Management
dc.description.degreeBSc/BA
dc.format.extent65
dc.identifier.urihttps://hdl.handle.net/2437/363120
dc.language.isoen
dc.rights.accessHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.
dc.subjectProject management Method
dc.subjectBMW
dc.subjectProject management
dc.subject.dspaceDEENK Témalista::Közgazdaságtudomány
dc.titleAnalysis of Project Management Method in a BMW
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