Strategic planning for sustainable electric car development : A case study on BMW

Abstract

The main elements of BMW's sustainable electric vehicle development plan are efficiency, innovation, and environmental responsibility. By utilizing the latest advances in battery and motor design, BMW hopes to manufacture electric cars (EVs) with a lower carbon footprint and a longer range. BMW aims to increase EV accessibility while reducing its environmental effect by investing in charging infrastructure and forming agreements with renewable energy providers. BMW integrates sustainability into every phase of production, from obtaining raw materials to recycling at the end of its life, by using a lifecycle approach. BMW intends to lead the automobile industry toward a more environmentally friendly and electrified future by emphasizing sustainable practices.